There is no entry form. To be considered in the judging, a club needs to send its bulletins monthly or, preferably, quarterly to Tom Mattingly, 6715 Deane Hill Drive, Knoxville, TN 37919.
The purpose of the contest is the same as that stated by Kiwanis International: "To stimulate interest in upgrading club bulletins; to build morale among bulletin editors; and as a result improve this prime source of Kiwanis communication."
Judging will be done according to the size of the club on October 1st. The winner in each category on the District level, will automatically be entered in the International Club Bulletin Contest by the K-T Bulletin Contest Chairman. Awards will be presented at District Convention.
The criteria for judging will be the same as that used by Kiwanis
International, which is as follows:
Is the bulletin regularly issued?
How is the space used?
Is it attractive?
Is it readable?
Is it interesting?
Does it contain items of Local, Division, District & International
interest?
Does it hold readers interest?
Does it promote pride in Kiwanis?
Does it have a good format?
Does it recognize club achievement?
Is it so designed that it can carry out its three most important
functions:
1. Maintain member morale and enthusiasm;
2. Encourage meeting attendance;
3. Inform the membership fully on club activities and projects.
Although the following are not involved in the Bulletin Contest, it is very important that the following people be on your Club Bulletin Mailing List for each issue of your bulletin. If you have an electronic version of your newsletter you can send it to the following individuals by clicking on their position listed below.
The District Governor
The District Governor-elect
The K-T District
Office
Editor of the K-T Notes
K-T Webmaster
Your
Division Lt. Governor
Though not essential in this contest, it is advisable that copies of your bulletin go each week to your local news media. Names and addresses for the above group can be found by clicking here. Keep in mind that club bulletins sent to this group are not for Contest Purposes!
Chairman of Marketing
And Public Relations
Thomas J. "Tom" Mattingly
6715 Deane Hill Drive
Knoxville, TN 37919
865-588-5687 (Home)
865-414-6218 (Work)
Northside Knoxville # 03336
tjmshm@comcast.net
Marketing and public relations are essential for a successful Kiwanis Club. Through marketing we "sell" Kiwanis; this helps recruit new members and gain partnerships for our service to children. Through positive public relations a club informs the public of Kiwanis' excellent work while boosting the morale of club members. With so many choices for community involvement it is important to consistently communicate the unique Kiwanis story. Marketing and public relations affects both a club's external and internal relationships.
The Primary Marketing and PR Goal for 2007-08: Motivate every club to select a public relations chair, or designate an officer who will assume this responsibility. Most clubs have a member interested in writing or photography. If not, make such a person your next prospective member!
Use the available materials. Kiwanis International has excellent marketing and pr materials. Call 1 800-KIWANIS, ext. 1215 or find the available list on the club web site: www.kiwanis.org. The Public Relations Handbook is a concise guide with many ideas adaptable to any club. Many materials are free of charge. The Handbook, sample press release, club brochure and stationary templates, and other materials are available on a $12 CD from the Kiwanis Family Store. Up to 15 copies of a 12 page marketing kit are available free; this is a good resource for recruitment of members or for presentation to corporate sponsors.
Participate in District Contests
The KT District Directory and Guidebook contains judging
criteria for the Club Bulletin Contest, Club Brochure Contest
and Scrapbook Contest. A banner patch is awarded to all clubs
who meet the scrapbook contest criteria with one scrapbook awarded
the best overall. A CD scrapbook may also be entered! Overall
best in the district brochure and bulletin contests are entered
in the International Contest.
District Marketing and PR Chair Tom Mattingly is a member of
the Northside Kiwanis Club of Knoxville, TN in Division 5. Contact
Tom at 865-588-5687 (Home), 865-414-6218 (Work), or tjmshm@comcast.net.