Each Kiwanis Club in the Kentucky-Tennessee District is encouraged to produce a club brochure. A high-quality club brochure is an invaluable member recruitment and public relations tool and every club should have one.
The K-T District will sponsor a club brochure contest for the 2007-2008 Kiwanis year. At the K-T Convention next year in Kingsport, Tennessee the "Best of the Best" will be announced.
You can get help preparing this brochure from the Public Relations Department at Kiwanis International or go on line for assistance.
It is suggested that this brochure: Tell the story of your club. Briefly explain Kiwanis International and serving the children of the world. Explain your club, giving its name, the time and place of the meetings, and a brief history. Stress that your club is international in scope and meets the needs of children in your community as its first priority. List your projects and describe how your community benefits from Kiwanis. Describe how Kiwanis benefits members and list expectations of members. Provide the name of a contact person with phone number and mailing address.
For contest purposes, mail a copy of your club brochure to Tom Mattingly, 6715 Deane Hill Drive, Knoxville, TN 37919 by July 15, 2008. The "best of the best" of the District brochures will be forwarded to Kiwanis International to be entered into the international contest.
Marketing and public relations are essential for a successful Kiwanis Club. Through marketing we "sell" Kiwanis; this helps recruit new members and gain partnerships for our service to children. Through positive public relations a club informs the public of Kiwanis' excellent work while boosting the morale of club members. With so many choices for community involvement it is important to consistently communicate the unique Kiwanis story. Marketing and public relations affects both a club's external and internal relationships.
The Primary Marketing and PR Goal for 2007-08: Motivate every club to select a public relations chair, or designate an officer who will assume this responsibility. Most clubs have a member interested in writing or photography. If not, make such a person your next prospective member!
Use the available materials. Kiwanis International has excellent marketing and pr materials. Call 1 800-KIWANIS, ext. 1215 or find the available list on the club web site: www.kiwanis.org. The Public Relations Handbook is a concise guide with many ideas adaptable to any club. Many materials are free of charge. The Handbook, sample press release, club brochure and stationary templates, and other materials are available on a $12 CD from the Kiwanis Family Store. Up to 15 copies of a 12 page marketing kit are available free; this is a good resource for recruitment of members or for presentation to corporate sponsors.
Participate in District Contests The KT District Directory and Guidebook contains judging criteria for the Club Bulletin Contest, Club Brochure Contest and Scrapbook Contest. A banner patch is awarded to all clubs who meet the scrapbook contest criteria with one scrapbook awarded the best overall. A CD scrapbook may also be entered! Overall best in the district brochure and bulletin contests are entered in the International Contest.
District Marketing and PR Chair Tom Mattingly is a member of the Northside Kiwanis Club of Knoxville, TN in Division 5. Contact Tom at 865-588-5687 (Home), 865-414-6218 (Work), or tjmshm@comcast.net.
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